It is all about utilizing tools and ideas within new contexts and
situations. Mc Donald sells vegetarian burgers in India, Pizza hut sells
vegetarian Pizzas. Whenever any foreign car maker enters India, they adapt
their car designs to make it suitable for Indian roads and families. Special
types of education are adapted for children with special needs.
Kellogg’s failed
miserably after it launched in India. They were the first to introduce branded
corn flakes for the Indian middle class. With the increasing number of urban
women going to work, it seemed Kellogg’s cornflakes are just the “right fit”
for the situation, but it failed. What was wrong? Kellogg’s corn flakes were
meant for cold milk, but Indians like hot milk. It is only after making a
cereal suitable for hot milk that Kellogg’s started to get accepted by Indians.
If a product is not
tailor made for the situation, it could lead to failures; at times innovative
adaptation is needed to enhance acceptability of products. One American company
tried to sell tables in Japan, the height of the table was 29-inch while the
average table height in Japan is 21 inches because Japanese sit on the floor at
the table and do not use chairs. General Motors introduced the Nova in Latin
America. Nova means, “it doesn’t go” in
Spanish. The car had terrible sales. GM
finally figured out the problem, renamed the car Caribe and immediately started
getting accepted.
Charles Darwin said “It is not the strongest of the species that
survives, nor the most intelligent that survives. It is the one that is the
most adaptable to change.”Human race has to innovative quickly to adapt to the
changing global climate.
Some companies in India have started to go green. Bajaj Auto
launched innovative eco-friendly auto rickshaws (Three wheelers used for public
transport), Lipton replaced wooden pallets with “slip-sheets” to ship
teas. It is us who has to drive the
change. Try to adapt, improvise and conserve in every possible way. Nation’s
resources, natural resources are an imperative for our survival.
A hotel in
Copenhagen found out an alternate way of producing electricity for the hotel.
They designed an innovative free meal offer for any guest who is able to
produce electricity for the hotel on an exercise bike attached to a generator.
You can go to Google
and type – best eco practices, then find out how many practices you can adapt
as your contribution towards a greener earth.
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